CoolKitsch is an e-commerce startup that commercializes an assortment of kitsch objects.
From old chinese match boxes to indian movie posters and old stamps from around the world, this company offers an extensive catalog where you will find a unique story behind every object.
The project was commissioned by Gonni Agency, who were approached by the brand asking for a full redesign that reflected the eclectic but modern spirit of the kitsch universe so that it could be conveyed through both their online and offline communications.
From the collection pieces and kitsch items the brand had to offer, I focused on the graphic elements to create an identity that could adapt itself to every continent, country and city.
